This study analyzes consumer purchasing behavior of organic fresh fruits and vegetables using the 2006 Nielsen Homescan panel. An ordered logit model was estimated to quantify the impacts of economic and socio-demographic factors on the probability of a household belonging to a specific organic user group—devoted, casual, or nonuser. Results suggest that price and income, to some extent, affect...

This study examines the influence of different types of structural assurance on consumer purchasing intentions in business-to-consumer (B2C) electronic commerce. Prior research findings regarding how different types of structural assurance impact consumer purchasing intentions has been limited. Based on the institution-based trust theory, perceived trust theory and the psychological contract th...

The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase inte...

This article aims to explore consumer behavior in purchasing decisions of solar air conditioning innovations small and medium enterprises (SMEs) the service sector. From study concept related theory, it can be concluded that sector consisted Government Policies, Product feature Innovations, Consumer Innovation, Consumers Perceived Value.

This paper provides a method to estimate search costs in a differentiated product environment in which consumers are uncertain about the utility distribution. Consumers learn about the utility distribution by Bayesian updating their Dirichlet process prior beliefs. The model provides expressions for bounds on the search costs that can rationalize observed search and purchasing behavior. Using i...

In preparation for unavoidable collisions, autonomous vehicle (AV) manufacturers could program their cars with utilitarian ethical algorithms that maximize the number of lives saved during a crash. However, recent research employing hypothetical AV crash scenarios reveals people are not willing to purchase despite judging them be morally appropriate (Bonnefon, Shariff, & Rahwan, 2016). This imp...

The COVID-19 outbreak changed dramatically and altered the attitudes, intentions purchasing patterns of consumers. This global crisis was particularly notable because globalization—the interconnection markets countries—and its unprecedented coverage by traditional digital media. research queried impact on consumers’ motivation behavior. present paper based results mixed methods —qualitative qua...