purchase and consumption are an inseparable part of man’s social actions and play a vital role in allocating resources for the production of various products, their distribution pattern as well as economic, political and social development. if this issue is to be seen from the perspective of consumer behavior, consumption patterns and purchasing are considered a cultural phenomenon to be explai...

Despite growing concerns regarding the increasing consumerism related to promotions, this research documents a positive effect of price promotions on consumers’ donation behavior. Specifically, authors propose that increase perceived resources, which in turn A series seven studies, combining field and experimental data, provide converging support for proposition its underlying mechanism resourc...

Inbound marketing focuses on producing relevant, audience captivating, high quality content that attracts consumers towards the online presence of a specific organization, brand or product. This study has been conducted using the online marketing research technique called netnography – a qualitative and interpretive methodology for the study of users in the virtual space. As the virtual medium ...

The rapid growth in online sales shows that online purchase has become a mainstream for modern consumers to acquire goods and services. In this research, we propose to use Prospect Theory as the theoretical basis to account for consumers’ psychological states in an online purchasing environment. In particular, we aim to empirically investigate whether social comparison acts as an essential fact...

It is commonly recognized that online transactions are “one-shot” transactions. However, a contemporary dataset from a dominant online marketplace in China reveals that averagely 24.3% transactions are repurchase transactions. Given that consumers already have purchase experience with a specific seller, their repurchase behavior may be influenced by both the seller’s reputation and their percei...

It is considered whether anomaly detection techniques might be used to determine potentially malicious behavior by service providers. Data mining techniques can be used to derive patterns of repeating behavior from logs of past interactions between service consumers and providers. Consumers may use these patterns to detect anomalous provider behavior, while providers may seek to adapt their beh...

With their barcode scanning capabilities, positioning technologies and internet access smartphones converge online and offline world in consumers’ search. Combining context-specific information with consumer search data allows us to measure how consumers search on the mobile Internet. Our research objective is to investigate the drivers of consumer search on the mobile Internet. We use a novel ...

This paper presents results from an experiment on the effects of retail-price recommendations (RPRs) on consumer and retailer behavior. Despite their non-binding nature, RPRs may influence consumers’ willingness to pay by setting a reference point. Loss averse consumers will then be reluctant to pay a price higher than the recommended one. Furthermore, at a given price level consumers will dema...

Agent technology has been applied to design new services simplifying product and merchant brokering in several consumer industries. The term “shopbots” is generally used to characterize these services. It is proposed that shopbots will reduce consumer search costs and make consumer buying behavior more rational. Based upon a decision making model, we propose twelve hypotheses of the effects of ...