The emergence of the phenomenon live streaming has led to development many industries at home and abroad present, especially in context COVID-19, facilitated people’s consumer life. In order explore current popularity China provide reasonable suggestions for industry, this paper investigated samples various age groups around us by means a questionnaire distribution. Research results show that b...

Seaweed is considered to be a sustainable and healthy food source. However, for western consumers, it remains an unfamiliar source of food. Using sample 426 Norwegian this study aimed explain predict seaweed consumption using extended version the norm activation framework with prospective design, including behaviour consumer innovativeness. Confirmatory factor analysis was conducted validate re...

OBJECTIVES Sufficient fruit consumption is beneficial for a healthy live. While many Dutch adults intent to eat the recommended amount of fruit, only 5-10% of the population actually adheres to the recommendation. One mechanism that can help to narrow this gap between intention and actual fruit consumption is action planning. However, action planning is only assumed to be effective if plans are...

The aim of this study is to investigate the effect economic crisis on consumers’ masstige behavioural intention. examines effects uniqueness, hedonic value, conspicuous consumption and perceived quality purchase intention, as well moderating crisis. conducts hierarchical multiple regression analysis. results show that uniqueness values have significant influences while no influence In addition,...

BACKGROUND Large discrepancies between people's intention to eat a healthy diet and actual dietary behavior indicate that motivation is not a sufficient instigator for healthy behavior. Research efforts to decrease this 'intention - behavior gap' have centered on aspects of self-regulation, most importantly self-regulatory planning. Most studies on the impact of self-regulatory planning in heal...

Promoting sustainable food consumption contributes to the achievement of United Nation’s Sustainable Development Goals. This study investigated key determinants consumer intention purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern guilt with components Theory Planned Behavior. then validated obtaining data from sample 402 Vietname...