Reputation stems from overall assessments of an e-business’ standing, according to various stakeholders, and it affects key customer outcomes. Despite burgeoning literature on the correlates of the customer-based reputation of e-commerce companies (ECCR), scarce research examines how reputation affects monetary outcomes. To extend existing literature on ECCR outcomes, this study focuses on cust...

Destination managers are investing considerable efforts (time and money) in order to market their destination online without considering that unofficial information competitors (e.g. blogs, wiki, media sharing website etc) are gaining more and more popularity among internet users. This research uses online reputation as a metric to make sense out of the huge amount of user generated contents av...

While the theoretical foundation for the conceptualisation of the corporate reputation, corporate trust and other related corporate constructs has been laid in Chapter 2, the methodological foundation for the conceptual research approach followed in this study is presented in this chapter. Existent literature suggests that conceptual research methods play a significant role in theory building, ...

360 www.palgrave-journals.com/crr/ ABSTRACT Over the past decade or so, corporate image has become an essential strategy for many organizations. However, non-profit organizations have only recently adopted this strategy in order to better communicate with their stakeholders. The purpose of this case study is to trace the integrated marketing communication (IMC) strategy of the Magen David Adom ...