BACKGROUND There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes availa...

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing behavior of a retailer in the ready to eat (RTE) breakfast cereal category in investigating whether and...

With the increasing popularity of mobile web, social networking services (SNSs) are an integral part of our everyday lives, since they are used for communicating with friends, for gaining information on other people or some items of interest, and even for business profits. Social network information is incorporated into recommender systems to improve their performance, but most of existing work...

Purpose – The paper seeks to explore empirically the lived experience of trust in consumer brands and to develop a model focusing on functional and symbolic brands. Design/methodology/approach – The paper presents an exploratory, grounded theory approach and the study conducted in-depth interviews. Findings – The findings reveal that when consumers are facing buying choices of functional brands...