Launched in 2010, the Google Books Ngram Viewer offers a novel means of tracing cultural change over time. This digital tool offers exciting possibilities for cultural psychology by rendering questions about variation across historical time more quantitative. Psychologists have begun to use the viewer to bolster theories about a historical shift in the United States from a more collectivist to ...

Over the past few decades an emerging group of social scientists have been adopting evolutionary approaches to study socio-cultural change. Some have taken this approach to reconceptualise the small business’ struggle for survival as an evolutionary process in which the entrepreneur must ‘learn to evolve’. In this chapter, this practice-based evolutionary language is explored. Entrepreneurial l...

_______________________________________________________________________ One promising way to investigate the genealogy of norms is by considering not the origin of norms, but rather, what makes certain norms more likely to prevail. Emotional responses, I maintain, constitute one important set of mechanisms that affects the cultural viability of norms. To corroborate this, I exploit historical e...

Understanding the main values and beliefs that might promote humanized birth practices in the specialized hospitals requires articulating the theoretical knowledge of the social and cultural characteristics of the childbirth field and the relations between these and the institution. This paper aims to provide a conceptual framework allowing examination of childbirth practices through the lens o...

In this commentary, it is argued that greater attention paid to ethical considerations related to doing Public Health Research with Scheduled Tribes (STs) should be prioritized. Given the high levels of health needs among STs as well as their high levels of deprivation, cultural oppression, and impingement on their rights, there is a need to revisit our research practices to contribute to bette...

We examined the negative effects of individualism in an East Asian culture. Although individualistic systems decrease interpersonal relationships through competition, individualistic values have prevailed in European American cultures. One reason is because individuals could overcome negativity by actively constructing interpersonal relationships. In contrast, people in East Asian cultures do n...

Changes in foodways were an object of literary reflection on the Roman past in the early empire. They offered a rich set of ingredients with which to characterize social, economie, and cultural change. Varro is prominent in attesting and shaping this tradition, but it is an older, and more broadly based means of narrating Roman social history. Varro developed this material in his treatise, On t...