Cross-selling is an old and valuable technique used by salespeople to increase order size and to transform single-product buyers into multi-product ones. More recently, cross-selling has evolved into a strategy for customer relationship management. This article starts with a discussion of the benefits and pitfalls of cross-selling as a strategy for customer development within the context of CRM...

This paper looks at the implementation of a new customer value alliance model in e-government. Firstly we review the issues of e-government and the drive towards customer centric organisations in the context of multiple government agencies. A model of e-Government is introduced and examined within the context of a virtual organisation model which can be applied along the customer value chain ac...

In the last few years Customer Relationship Management (CRM) has been the subject of considerable interest in the business world. This has sometimes resulted in exaggerated claims about the benefits on offer to organisations. This paper provides an insight to the underlying concepts of CRM, the technological changes, and the impact to the organisational structure, its processes and the three ma...

Opinion extraction about products from customer reviews is becoming an interesting area of research. Customer reviews about products are nowadays available from blogs and review sites. Also tools are being developed for extraction of opinion from these reviews to help the user as well merchants to track the most suitable choice of product. Therefore efficient method and techniques are needed to...

In new Era, customer segmentation is applied everywhere to get dimensions in industries. Customer analytics plays a significant role learning trust of by studying their behaviour. This paper includes research review different researchers on using machine and findings gap areas where further work can be done. As one the primary reason for churning bad experience terms quality, understanding conc...

As electronic contacts between customers and enterprises become closer and closer, a new development can be observed in the last years: the integration of the customer into the value creation process. This paper focuses on this increasingly used business model, where central parts of the value creation are outsourced to the customer. This relationship, which we call Customer Integration, is bas...