In this paper, we examine the impact of individual specific information processing strategies (IPS) on the inclusion/exclusion of attributes on the parameter estimates and behavioural outputs of models of discrete choice. Current modelling practice assumes that whilst respondents may exhibit preference heterogeneity, they employ a homogenous IPS with regards to how they process the presence/abs...

Discrete choice experiments are widely used in relation to health care. A stream of recent literature therefore aims at testing the validity of the underlying preference axioms of completeness and transitivity, and detecting other preference phenomena such as unstability, learning/tiredness e¤ects, ordering e¤ects, dominance, etc. Unfortunately there seems to be some confusion about what is act...

Information technology-based innovation involves considerable risk requiring foresight; yet our understanding of the way in which managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies discrete choice analysis to support improved empirical explanation of how and why decisions ar...

Discrete choice experiments to value environmental goods and services constitute a complex and demanding task for survey respondents. This study looks at the effect of perceived difficulty with the choice tasks on choice consistency and preferences. The choice data come from two parallel surveys valuing river management outcomes in Germany. Results show that perceived difficulty decreases respo...

A discrete choice experiment was developed to investigate if girls aged 12-16 years make trade-offs between various aspects of human papillomavirus (HPV) vaccination, and to elicit the relative weight that girls' place on these characteristics. Degree of protection against cervical cancer, protection duration, risk of side-effects, and age of vaccination, all proved to influence girls' preferen...