This study aims to find out how important effective communication is in messaging advertising and use for delivery. The method used this a literature review. results obtained are that convey messages many people. importance of the delivery message will achieve purpose advertisement itself. change or influence attitudes audience, case, course, consumers. effectiveness can be seen from bra...

New and emerging media technologies have the potential to induce a variety of experiences in users. In this paper, it is argued that the inducement of experience presupposes that users are absorbed in the illusion created by these media. Looking to another successful visual medium, film, this paper borrows from the techniques used in "shaping experience" to hold spectators' attention in the ill...

The aim of the study was to investigate the motives for following sporting events and their dependence upon gender and age of spectators. The study was based on a survey of 1727 adult Slovenes. According to the results the most important motives could be classified in the category of Dionysian values. This means that the role of sport in a spectator's life is not that influential; it is much mo...

We have made a robot soccer model using LEGO Mindstorms robots, which was shown at RoboCup98 during the World Cup in soccer in France 1998. For the robot soccer model, we constructed a stadium out of LEGO pieces, including stadium light, rolling commercials, moving cameras projecting images to big screens, scoreboard and approximately 1500 small LEGO spectators who made the “Mexican wave” as kn...

These studies examined whether having thoughts related to an event before it occurs leads people to infer that they caused the event--even when such causation might otherwise seem magical. In Study 1, people perceived that they had harmed another person via a voodoo hex. These perceptions were more likely among those who had first been induced to harbor evil thoughts about their victim. In Stud...