Marketing is a discipline closely related to social and economic development. In the teaching practice of marketing, we should scientifically comprehensively reform methods education actively apply information technology effectively improve overall quality marketing. And level, better literacy cognitive abilities students.

Discusses issues concerning the relationship between codified marketing theory and practical strategic marketing expertise, particularly with respect to the importance of `̀ tacit'' or unarticulated knowledge. The trajectory of argument draws attention to the role of words as symbolic modelling devices and explores implications of this position for theorising marketing expertise. Makes use of a ...

saffron is one of the most valuable crops and the world's most expensive spice among the plants that suit the particular climates and latitudes with low water requirements, the strategic importance of high social and economic impacts in many producing countries such as afghanistan, that has this feature in particularly high and a special influence in the international market. due to these reaso...

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice. Design/Methodology/Approach: An in-depth analysis of a wide range of relevant literatures is carried out in order to heighten our understanding of art as a way of knowing within the marketing discipline. A range of ...

Combining the transformation project of certain strip steel rolling production line, the techniques process of walking beam heating furnace was elaborated in this paper. The practical application of LOS-T18-2ZC1 laser detector was elaborated. The network communication model of walking beam heating furnace control system was designed. The realization method of production process automation contr...

Purpose-The research aims at evaluating the standardization/adaptation of international marketing strategy in Iran multinational companies (MNCs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. Product, Promotion, Price and Place) is considered, while in the previous researches no attempt was done to examine the interdepende...