Brand competitiveness is a basis for long-term survival of an enterprise. It can bring long-term interests for enterprise. The academic research on brand competitiveness mainly focuses on the concept of brand competitiveness, the formation mechanism and evaluation indicators, and these are all achieved some results. On the basis of previous studies, from the view of a consumer, authors try to a...

In this article, we focus on enterprise sizes and industry sectors to compare their difference on enterprise resource planning (ERP) implementation development, package selection, and user satisfaction in Taiwan. A survey, using the measurement instrument, of two representative samples of “large size enterprise vs. medium size enterprise” and “electronics & science industry vs. traditional indu...

This study aims to analyze the determinants of vertical integration (ownership and contract-ing) among peasant farmers in Northern Algeria. The choice of asset control is between ownership and a simple contracting. Thus, the integration of vertical stages of agricultural produc-tion leads to higher gross margins, influences the choice of marketing and supply channels, and improves market partic...