This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile b...

This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as “entrepreneurial”. This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness ...

Nagaland, the 16th state of India in order of statehood, is situated between 25° 6′ and 27° 4′ latitude north and between 93o 20′ E and 95o 15′ E longitude of equator in the North Eastern part of the India. Endowed with varied topography, soil and agro climatic conditions it is known for its potentiality to grow all most all kinds of horticultural crops. Pineapple being grown since long organic...

This chapter aims to define a coherent theoretical framework enabling a broader understanding of the strategic entrepreneurial orientation (SEO) and to evaluate their effects on small firm growth. A sample made up of 211 small Portuguese firms from various different sectors of activity was surveyed by questionnaire. The results demonstrate how the life-cycle of companies, their resources, capac...

This project investigated how potential entrepreneurs evaluate opportunities in the pre-startup phase of a new venture creation process. Based on Busenitz and Lau’s (1997) cross-cultural cognitive model of new venture creation, I examined the relationship between risk perception and a potential entrepreneur’s intention to start a venture, as well as the moderating effect of a potential entrepre...

The literature in the field has shown that high levels of entrepreneurial orientation allow a company to develop the ability to innovate, to react quickly to changes in the environment and even to initiate change (Naman and Slevin, 1993). Carneiro (2000) considers organizational learning as an antecedent of innovation. In this paper we explore the impact of entrepreneurial orientation and marke...