Martial Arts Studies publishes the highest quality academic work on any aspect of martial arts studies. It aspires to stimulate and enrich development research scholarship in studies by publishing interdisciplinary emergent field.

Extensive research has investigated how perceived brand globalness (PBG) and localness (PBL) affect brand. In this systematic literature review, the authors organize synthesize on PBG PBL by analyzing 95 articles published in past 17 years. They identify similarities, inconsistencies, omissions investigating different conceptualizations of PBL, boundary conditions effects preference, psychologi...

Research background: Digital transformation are going on both in global economy and within separate states. This phenomenon became known as glocalization. In that respect the analysis of digitalization influence people’s quality life different regions large-space countries like Russia seems to be actual. Purpose article: Basing calculation digital component level estimate temporal spatial effec...

In the globalization era, some translation scholars are of the belief that the ongoing process of globaliza- tion among different and diverse languages and cultures brings about incomprehensibility in translation products. By contrast, some others believe that the globalization trend leads to comprehensible transla- tions. The present research investigates the comprehensibility of the Per...

As a result of the epiphany of giant multinational media conglomerates, transnational trade networks and the politics of globalization, it is tempting to believe that individual and national identities have morphed. This article argues that such homogenization in relation to individuation is tedious to accept. It draws from theories of symbolic interactionism, social psychology, Foucauldian, an...