Since environmental pollution makes the problem of limited human living space become more severe, any logistics companies, an important source of pollution, need to deal with this issue. This paper intends to explore the critical success factors for building smart green logistics business in China. We first investigate and collect the factors impacting on the operations of smart green logistics...

Vol. XL (February 2003), 1–9 1 *Paul E. Green is Emeritus Professor of Marketing, Wharton School of Business, University of Pennsylvania (e-mail: [email protected]. edu). Richard M. Johnson is Founder and Chairman, Sawtooth Software (email: [email protected]). William D. Neal is Founder and Senior Executive Officer, SDR Consulting (e-mail: [email protected]). PAUL E. GREEN, RICHARD M. JOHNSON,...

The usefulness of patterns to optimize the environmental impact of business processes and their infrastructure has already been described in literature. However, due to the abstract description of pattern solutions, the individual application of patterns has to be done manually which is time consuming, complex, and error-prone. In this work, we show how the Green Compensation pattern can be app...

This paper critically explores some of the key assertions of the green business literature. It draws upon the author's theoretical and empirical work on the politics and practice of green consultants, managers and environmental regulators to examine the way the natural environment is socially constructed and contested. The rhetorics and discourses of key players are examined and conclusions are...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...