The increasing attention towards the environmental impact of IT (Information Technology) demands reorientation from IT hardware and service organisations. Consumers are more than ever sensitive about the environmental impact of products and services they buy. Environmental attributes therefore play an important role in the buying process. While the concept of Green IT has been primarily researc...

One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" "Environmental marketing" appear frequently press. Many governments around world also become so concerned about green marketing activities. Attention was drawn to subject late1970’s when American Marketing Association organized wo...

Perak is the second largest state in Malaysia. Meanwhile, trend of tourists to has declined. The local government working with Ministry Tourism, Arts and Culture increase number for Visit Malaysia 2020 program. They focus on campaigning markets: Europe, Australia, Middle East, Central East Asia. environmental health problems worsen quality tourist destinations Perak. To respond this program, th...