The goal of this paper is to integrate culture as a computational term in embodied conversational agents by employing an empirical data-driven approach as well as a theoretical model-driven approach. We propose a parameter-based model that predicts nonverbal expressions appropriate for specific cultures. First, we introduce the Hofstede theory to describe socio-cultural characteristics of each ...

The objectives of this study is to investigate the impact of culture on advertising appeals in mobile phone industry via social media channel in UK, Brazil and India. Content analysis on Samsung and Nokia commercials in YouTube is conducted. The result indicates that the advertising appeals are both congruent and incongruent with cultural dimensions in UK, Brazil and India. The result suggests ...

How can culture help explain persistent cross-country differences in innovation and entrepreneurship? This overview of cross-cultural innovation/entrepreneurship research draws on the most prominent cultural frameworks (by Hofstede, Schwartz, GLOBE, Gelfand colleagues). After outlining similarities between these frameworks, I discuss theoretical perspectives how shapes (culture fit, misfit, soc...

A review of the literature on the role of the Chief Information Officer (CIO) reveals the importance of the political aspect of this role. Building on the Political Strategies Framework (Romm & Rippa, 2010), this study investigates the utilization of political strategies across two cultures, the US and India. The findings show crucial differences between CIO’s political behavior in the two cult...

Abstract: Culture has a significant role in our life. We will show different cultural models (Hofstede, Hall and Trompenaars). This study aims to examine the effect of culture and its dimensions on web page and user interface from different viewpoints. It suggests a model to improve and facilitate the usability of software products and web pages, leading to increase the performance and effectiv...

In this study we reinvestigate the effect of time-aggregation for discreteand continuous-time hazard models. We reanalyze the results of a previous Monte Carlo study by ter Hofstede and Wedel (1998), in which the effects of time-aggregation on the parameter estimates of hazard models were investigated. Whereas the previous study shows that the estimates of the baseline parameters of continuousa...