Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findin...

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

This paper presents an experience of implementing a professional training program for the Brazilian hospitality industry in the 12 cities that will be the headquarters of the World Cup in 2014. This project was developed in the context of the program “Welcoming Cup”, of the Brazilian Ministry of Tourism, whose objective is to enable the tourism industry to attain international standards of qual...

Introduction Big data analytics has attracted a lot of attention in recent years from many industries and businesses due to its huge impact on businesses operations, decision making process, and profitability. As increasing the revenue and improving guest experience are the core goals of the hospitality industry, having a proper and efficient big data analytics platform can dramatically lead th...

Recent advances in the field of technology have led to the emergence of innovative technological smart solutions providing unprecedented opportunities for application in the tourism and hospitality industry. With intensified competition in the tourism market place, it has become paramount for businesses to explore the potential of technologies, not only to optimize existing processes but facili...

Diversity management has been hyped as the latest fad to occupy management discourse today. This shift to diversity management has been necessitated by the move away from the traditional labour intensive organisations to the modern globalised industries which rely on a diverse array of workers to meet organizational objectives. It is against this background that this study was conducted to iden...