Expected quality is believed to be one of the most important factors that influence consumers' intention to purchase food. The present study seeks to explore the concept of pork meat expected quality and compare it with self-stated consumer intention to purchase pork meat. The aim is attempted by means of a field research conducted in Greece, following a conjoint analytic procedure. Results sho...

Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for envir...

Despite the expected value of online customer reviews as an emerging advertising medium, the manner of enforcing its effectiveness on customers’ purchase behavior is still a question not well answered. To address the question, we propose a new central route cue called “advertising appeal” to examine attitude and intention to purchase a product or service based on the reasoning of the elaboratio...

This study aimed to test the conceptual model on the causal relationship of motivation and consumption intention. To this end, 390 spectators who were present at the stadium, were randomly selected using stratified random sampling. They voluntarily completed Funk’s Motivation Scale and spectators’ consumption intention questionnaire. Structural Equation findings indicted a significantly positiv...

Purpose – The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have an impact on intentionto-purchase and purchase perceptions. Design/methodology/approach – Quantitative research was conducted by ...

in recent years, viral advertising has received ampleattention from marketers and practitioners due to significant expansionof internet. this research aimed at evaluating the effectiveness of viraladvertising. we applied experiment strategy to conduct the study.students of mazandaran university constituted the population. totally386 students were selected using cluster sampling. the selectedsam...

Based on the customer value theory, this research aims to learn why people in Baltic European countries are interested purchasing smart LED lights from online retailers such as Alibaba and AliExpress. The relationship between price utility, function self-image, aesthetics, playfulness, intention purchase AliExpress states was studied using an questionnaire with 322 participants. According struc...