This paper focuses on factors related to consumer complaint behavior tendency in Internet. Current literatures from home and abroad focus on how to improve consumer’s satisfaction and loyalty, while there are still relatively few researches on consumer dissatisfaction and complaint behavior. Based on the analysis of consumer complaint behavior tendency in Internet, this paper discusses the fact...

This article reports on a generalizable system model design that analyzes the unstructured customer reviews inside the posts about electronic products on social networking websites. For the purposes of this study, posts on social networking websites have been mined and the keywords are extracted from such posts. The extracted keywords and the ontologies of electronic products and emotions form ...

Previous research has acknowledged flow as a useful construct for explaining online consumer behavior. However, there is dearth of knowledge about what dimensions of flow and how they actually influence online consumer behavior as flow is difficult to conceptualize and measure. This research examines flow and its effects on online consumer behavior in a unified model which draws upon theory of ...

The present paper analyzes consumer behavior as an institution defined by instrumental and ceremonial factors. The purpose of the research is to propose an alternative framework of consumer analysis. It provides empirical grounds for questioning the dominant mainstream framework and provides a scheme of analysis that allows for consumer theory to look at consumer behavior as an indicator for in...

In the last 10 years substantial research has been applied to a number of topics in consumer behavior. Most of the studies have involved concepts and propositions formulated on the basis of social psychological theories. One such theory which has been found to have applications to consumer behavior is the theory of cognitive dissonance [7, 20]. Several articles have provided critical reviews of...