The advancement in technology, competitive market environment and changing behaviour of customers has generated an increased interest in direct marketing method for marketing. Data mining technology can predict and detect the changes in customer behaviour which facilities the effective planning of direct marketing campaigns. The objective of this paper is to generate a simplified data mining fr...

This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of o...

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...

The success of an insurance company must be successful in marketing a product contained company, and the know very well who target consumers are, therefore strategy market segmentation are needed as which is more precise determining segment market. targeted by so that ithe able to compete market.
 Keywords: strategy, positioning

<p align="justify">The behavior patterns of society that are experiencing a transition during the COVID-19 pandemic have increased influence Korean Wave in Indonesia. The momentum Indonesia provides opportunities for rise small and medium-sized enterprises (MSMEs) Indonesia, especially culinary field. OMO Street Food is one MSMEs taking advantage this opportunity. This research discusses ...

This article contains about how to implement marketing strategies in the world of global or international markets Indonesia. As we know that Worldwide Promotion is act displaying by worldwide organizations having with advertising techniques, business sectors and products guidelines different countries. Globalization another test for implementing promotion methodologies. Due globalization, are r...

This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...

Existing studies concerning the effects of marketing on firm performance have been conducted primarily in the areas of market-orientation and marketing strategy studies. Recently, efforts have been made in investigating the integrated effects of these two factors on firm performance. As part of these efforts, this study employed market-oriented culture and the marketing strategy making process ...

As practitioners and industries become more comfortable with the use of social media applications as a marketing tool, social media is becoming ubiquitous. However, social media must be managed just like the rest of media that organizations use to deploy their content and marketing strategy as part of their overall marketing strategy. Nevertheless, scholar research on social media marketing str...