In the Peruvian Andes, social norms require progressive Western practices for formal situations, while traditional Andean customs suggest familiarity, even inadequacy. These ideologies transfer onto language use: in Andean linguistic ideologies, Spanish, the majority language, is standard speech and Quechua, the minority language, is non-standard (Zavala 2014). Such a perspective disregards pos...

Changes to the global infrastructure have contributed growing (linguistic) diversity of large metropolises. However, there been calls from scholars explore “emerging superdiversity” (DePalma and Pérez-Caramés 2018) in peripheral regions order fully understand complexities nuances sociolinguistics globalisation (Wang et al. 2014; Pietikäinen 2016). This article, therefore, explores language ideo...