With the development of global economic integration, globalization has taken center stage in modern marketing world. Many companies have explored overseas markets, and motivation to enter market includes proactive motives reactive motives. Meanwhile, due internal external environment, many enterprises change their business strategy optimize strategies. In context how effectively markets is a pr...

Considering the number of new product introductions and available product varieties today, the practice of product proliferation is visibly evident in many diverse industries. Given its prevalence in practice, understanding the determinants and implications of firm proliferation strategies clearly has important managerial relevance. Previous theoretical research has identified three primary eff...

Abstract The causes of market inefficiency are many. We suggest an additional cause — buyers’ random entry order. In a where identical sellers compete for buyers heterogeneous valuations, first come served is the norm. Since all choose cheapest available good, low-valuation buyer who enters late may find remaining goods unaffordable, which markets not to clear. therefore propose coordination so...

I this paper, we study the entry and expansion decisions of McDonald’s and KFC in China using an originally assembled data set on the two chains’ expansion in the China market from their initial entry up to year 2007. We analyze how the presence of a rival affects each firm’s strategies. The results indicate that a rival’s presence has a net positive effect on a chain’s expansion decision. We f...