Vol. XLVI (April 2009), 260–278 260 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jason A. Duan is an assistant professor, Department of Marketing, McCombs School of Business, University of Texas at Austin (e-mail: [email protected]). Carl F. Mela is Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). The au...

The study is based on the production and marketing of small onion in coimbatore district. Data were collected by individual questionnaire method from 40 formers 14 middlemen Devarayapuram village, Thondamuthur taluk, Coimbatore district, Tamil Nadu. Cobb- Douglas function was run to identify significance labour capital yield onion. identified that major problems farmers low level prices, credit...

Finding new ways to compete in competitive markets is the essence of strategic thinking and marketing strategy. This issue has always been addressed by the experts and scholars of economics and management overrecent decades. In this regard, the present study explores the entrepreneurial strategies to gain a competitive advantage in IlamProvincemedicinal plants. This studyemployed a mixed-method...