Author Deborah Pitel is the marketing director for the Heritage Village Museum in Cincinnati, Ohio. She admits in the preface to her book that she had no experience in marketing when she was hired and so had to do some research to develop the necessary skills for the position. The books that she found on the subject of marketing for museums were written for larger institutions with in-house or ...

The first major trend is the Mass Customization, which will necessitate an increased flexibility in the areas of manufacturing as well as marketing. In manufacturing it will become visible through the reduction of lot sizes towards smaller lots for reaching the break-even point between cost and revenue of a given product or variant. In marketing it will lead to the much more efficient utilizati...

garlic is one of the export crops which has a global reputation in terms of taste and quality. zanjan province produces 23 percent of total garlic crop of iran and is one the hubs of garlic production in the country. effective factors on marketing of garlic is not well studied in this province. therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

In Japan, broad penetration of information technology is helping to change consumer opinion and accelerate the speed of research and development and distribution, all of which are crucial components of marketing. Yet in this environment, traditional marketing communication does not allow companies to keep pace with these changes, creating a bottleneck in their competitive strategies. In order t...

Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key factors characterizing how to market and sell SaaS to business customers into an eight dimensional model. We also use an explorative multi-case study to observe six SaaS providers and v...

Innovation is becoming more and more important in modern society. There are a lot of researches on different kinds of innovation but marketing innovation is one kind of innovation that has not been studied frequently before. Marketing innovation is defined as a new way in which companies can market themselves to potential or existing customers. The study shows some key elements for marketing in...

This study considered the production economics of coffee in Pakuwa village development committee of Parbat district, Nepal. Household Survey was done in June 2014. Data collection was done using semi-structured pre-tested questionnaire administered on 40 coffee producers selected randomly. Gross margin analysis, profitability index and the benefit-cost ratio was used to analyze the production e...

In this paper we propose a multi-objective mathematical model to aid the marketing team of a company in customer service marketing. Customer reflects to the services provided by a company, and the reflections affect the profit of the company. Thus, the services can be evaluated by the customers to imply the company's performances. First, the services are purified based on the opinions of th...