two anonymous reviewers of the MSI proposal competition and of the Journal of Marketing for their invaluable comments and suggestions. The paper also benefited from comments by seminar participants at the 2002 Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentives. The current study inves...

Legislation for expedited-approval pathways and programmes for drugs, biologics or medical devices has been enacted for rapid commercialization of innovative products in the United States of America (USA) and the European Union (EU). However, less innovative products are increasingly benefitting from these expedited-approval pathways, and obligations to collect and report post-marketing data on...

The European Orphan Medicinal Products (OMP) Regulation has successfully encouraged research to develop treatments for rare diseases resulting in the authorisation of new OMPs in Europe. While decisions on OMP designation and marketing authorisation are made at the European Union level, reimbursement decisions are made at the national level. OMP value and affordability are high priority issues ...

Human spending behavior is essentially social. This work motivates and grounds the use of mobile phone based social interaction features for classifying spending behavior. Using a data set involving 52 adults (26 couples) living in a community for over a year, we find that social behavior measured via face-to-face interaction, call, and SMS logs, can be used to predict the spending behavior for...

This paper uses relationships between Vargo and Lusch’s (2004) service-dominant logic (S-D logic) and Alter’s (2008b) of service system fundamentals to explore whether S-D logic provides insight about operational IT service systems. These approaches explicate fundamental ideas at different levels of analysis and for different purposes. S-D logic characterizes intersections between marketing and...

Sponsorship of sports, arts, and causes has become a mainstream marketing communications tool. A great deal of fieldwork has attempted to gauge the relative effectiveness of sponsorship in a marketing context, but these weakly controlled field studies contribute little to our understanding of how individuals process sponsorship-linked marketing communications. By considering possible underlying...

In data mining, the association rules are used to find for the associations between the different items of the transactions database. As the data collected and stored, rules of value can be found through association rules, which can be applied to help managers execute marketing strategies and establish sound market frameworks. This paper aims to use Fuzzy Frequent Pattern growth (FFP-growth) to...

Publishing datasets about individuals that contain both relational and transaction (i.e., set-valued) attributes is essential to support many applications, ranging from healthcare to marketing. However, preserving the privacy and utility of these datasets is challenging, as it requires (i) guarding against attackers, whose knowledge spans both attribute types, and (ii) minimizing the overall in...

Practitioners and academicians alike have developed useful frameworks and prescriptive solutions for enhancing relationships between suppliers and customers. Collaborative relationships between suppliers and resellers have received considerably less attention. The goal of this special issue of Industrial Marketing Management is to help fill this gap. This lead article sets the stage by identify...