The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the imp...

this commentary to the editorial of hajizadeh argues that the economic, social and health consequences of legalizing cannabis in canada will depend in large part on the exact stipulations (mainly from the federal government) and on the implementation, regulation and practice of the legalization act (on provincial and municipal levels). a strict regulatory framework is necessary to minimize the ...

this descriptive cross sectional census study identified the perceptions of extension and outreach employees of iowa state university in the united states about job autonomy and control after two years of a major restructuring. employees perceived autonomy and control over expressing views and ideas about their work and spending time on the job but perceived little influence over budget allocat...

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively ...

This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs,...

Even though there is a plethora of studies investigating the challenges of adopting ebanking services, a search through the literature indicates that prior studies have investigated either user adoption challenges or the bank implementation challenges. This study integrated both perspectives to provide a broader conceptual framework for investigating challenges banks face in marketing e-banking...

Since the early 1980s, donors and international These reform experiments have revealed eight lending agencies have promoted the reform of main lessons: agricultural marketing as a central component of economy wide structural adjustment programs in Africa. Although the record of implementation has often been slow and uneven, staple food marketing policy has been transformed over this period. The...

This paper investigates the relationships between firm, industry and market-related variables, strategy, strategy implementation and performance for Philippines exporters. The model follows Cavusgil and Zou (1994) with the addition of strategy implementation as a mediating variable between strategy and performance. We conclude that strategy implementation influences performance, both directly, ...

Insurance companies are challenging to the implementation of data quality management. This presentation is the result of a project at Cosesp, a large insurance company in Brazil, and covers, as much as can be disclosed, several issues of real world data quality management implementations. Luis Francisco Lima GoDigital Precision Marketing [email protected] Dalvani Lima GoDigital Precisi...