The study is an analysis of processing methods, marketing channels, and profitability determinants of selected cassava products in Kogi state, Nigeria. The study was carried out in Kogi East senatorial District of the state. A multi-stage sampling technique was employed in the selection of 120 respondents from whom information were collected and analyzed. The data used for the study were collec...

Трансформация маркетинга в электронной коммерции Аннотация: Статья о трансформации теории и практики маркетинга в условиях элек-тронной коммерции и сетевой экономики. Автор рассматривает Интернет-маркетинг как са-мостоятельный вид маркетинга в виртуальной коммуникативной среде. Основной тезис ста-Annotation: The article is about transformation of the theory and practice of marketing in the cond...

The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their vira...

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched p...

On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990). Accordingly, the research mandates of all US federal biomedical institutions worldwide were redirected towards the study of the brain in general and cognitive neuroscience specifically. In 2008, one of the greatest legacies of ...

E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it ...

Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or computing with words, could be an option. This chapter introduces fundamental concepts such as fuzzy sets, fuzzy logic, and computing with linguistic variables and terms. This set of fuzzy methods can be applied in marketin...

BACKGROUND To investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. METHODS/APPROACH Using the Australian National Rugby League 2012 State of Origin three-game series, we conducted a mixed methods content analysis of the frequency, duration, placement and content of advertising strategies, comparing...

Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...