While Wall Street closely watches financial analysts’ earnings forecasts, Main Street often scrutinizes product quality relative to competition. Do firms with superior product competitiveness enjoy greater likelihood of beating analyst earnings target? And if so, is there contingency in this impact? We show that positive changes in product competitiveness contribute to the firm’s likelihood of ...

The five marketing strategies of Alibaba have accelerated its development and helped to distinguish itself in the field of e-trade in the world. Firstly this paper reviews Alibaba’s development, then analyzes its five marketing strategies and the creditability it has attached importance to. Finally it provides some proposals for its future development after the global financial crisis. Keyword:...

While effective marketing spending is known to improve a brand’s financial performance, it can also increase the volatility of performance, which is not a desirable outcome. This paper analyzes how revenue and cash-flow volatility are influenced by own and competitive marketing spending volatility, by the level of marketing spending, by the effectiveness of own and competitive marketing spendin...

Dominique M. Hanssens is Bud Knapp Professor of Marketing, Anderson School of Management, University of California, Los Angeles (e-mail: [email protected]). Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and Chair of the Department of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]...

This paper by Ariel Ezrachi and Maurice E. Stucke was submitted as background material for Item10 at the 127th meeting of OECD Competition Committee on 21-23 June 2017. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the Organisation or of the governments of its member countries. More documents related to this discussion can be found at www....

The capacity to manage financial affairs is a fundamental aspect of individual autonomy in society and represents a cognitively complex set of knowledge and skills that are sadly particularly vulnerable to cognitive aging and

normal 0 false false false en-us x-none ar-sa microsoftinternetexplorer4 introduction: today the issue of quality improvement in health care organizations has become more important than before, but the effectiveness of various quality management models remains questionable. the purpose of the present study was to evaluate the performance of the total quality management model (iso 9001: 2000) im...