Recently, several drugs for non-cardiovascular diseases have ceased marketing because of cardiovascular risk, highlighting the importance of evaluating the cardiovascular safety of new drugs even if not intended for cardiovascular diseases. Assessing and ensuring acceptable cardiovascular safety of non-cardiovascular drugs is difficult; nonetheless, governmental regulatory agencies are likely t...

OBJECTIVE To analyse cross-promotions targeted to children and adolescents on packaging in the supermarket. DESIGN On three occasions from 2006 to 2008, researchers purchased all foods in a large supermarket that included a cross-promotion on the package. A total of 397 products were categorized by promotional partner, food category, targeted age group, promotion type, product nutrition, and ...

The wide diffusion of new technologies in communication and business has changed how consumer and product/store knowledge has to be managed and represented digitally. This issue has an important influence in many fields of activity, especially that of tourism, one of the most successful areas on the Web. The research conceptualizes strategies and operational marketing policies from an original ...

Nowadays, face to face contact with the client is fundamental to the development of marketing acts. In this sense trade fairs are a basic instrument in company marketing policies, especially in Industrial Marketing. In this paper, we study the use of Soft Computing methodologies, specifically Fuzzy Logic and Genetic Algorithms, in the design of the Data Mining algorithms most proper to this pro...

The Institute of Medicine reported in 2005 that food and beverage marketing to children and youth is "out of balance with healthful diets". The dominant policy response in the United States has been to encourage self-regulation by the food, beverage, advertising, and media industries. From a nutrition perspective, this deference to the private sector may seem surprising. This article reviews cu...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

M Science features many and diverse articles that analyze competitive responsiveness. Although recent Marketing Science editorials (e.g., Shugan 2002) suggest that competitive responsiveness is only a part of a comprehensive competitive marketing strategy, it remains a vital part. For that reason and many others, Marketing Science is particularly proud of this special issue edited by David J. R...

The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...

This study explored effects of family, school, and marketing communications on alcohol use and intention to drink of Thai students. We conducted a survey in which 5,184 students participated. Respondents were selected randomly from school districts throughout Thailand. In this survey we measured the exposure to, reception of, and perceptions concerning alcohol marketing communication, school ab...

Introduction: Accurate information on farmer and consumer behavior is the foundation for identifying public investments and policies that can effectively promote national food security and income growth objectives. This policy brief summarizes recent findings from a study on smallholder crop marketing behavior and urban consumption patterns in Eastern and Southern Africa. The full report is dow...