نتایج جستجو برای: new service development
تعداد نتایج: 3258914 فیلتر نتایج به سال:
با توجه به افزایش رقابت در صنعت بانکداری طی چند سال اخیر و ظهور تعداد زیاد بانک های خصوصی، الزام استفاده از روش های نوین بازاریابی در ارائه خدمات جدید بیش از پیش احساس می شود. بازاریابی حسی یکی از روش های نوظهور بازاریابی است. هدف مطالعه حاضر، شناسایی تأثیر بازاریابی حسی بر توسعه خدمات جدید در بانک با ماهیت قرضالحسنه، رسالت است. با توجه به مرور متون گذشته هیچ پژوهشی به شناسایی تأثیر بازاریابی...
This study aims at highlighting the current knowledge, practices and effects of collaborative and concurrent new product development processes in the framework of the Portuguese plastic processing industry. By means of a case study approach, the conditioning factors affecting the strategic collaborations among firms are systemized. Mutual dependence, trust, and extensive information sharing wer...
The fashion industry faces the increasing complexity of its activities such as the globalization of the market, the proliferation of information, the reduced time to market, the increasing distance between industrial partners and pressures related to costs. Digital prototype in the textile and clothing industry enables technologies in the process of product development where various operators a...
Background: Agile methods are starting to get established not only in new business organizations, but also in organizations dealing with innovation and early product development in more traditional branches like automotive industry. Customers of those organizations demand a specified quality of the delivered products. Objective: Adapt the PROFES Improvement Methodology for use in an industrial,...
In this paper, the concept of two different modes for product development process is proposed. One is “release-oriented” product development, which is a fairly common way to develop various products up to now. The other is “head-oriented” product development, which is recently observed especially in the field of software/content development. The distinguishing difference and possible merits and...
the process of planning and initiating health services development has been described as conceived and experienced by the working group of the health services development research project in iran. the technical steps (conceiving and describing the health services system, development of plans, preparatory step and implementation) as well as political support needed are defined and described. the...
In order to handle intense time pressure and survive in dynamic market, software startups have to make crucial decisions constantly on whether to change directions or stay on chosen courses, or in the terms of Lean Startup, to pivot or to persevere. The existing research and knowledge on software startup pivots are very limited. In this study, we focused on understanding the pivoting processes ...
Nowadays, design activities remain the core issue for global product development. As knowledge is more and more integrated, effective analysis of knowledge value becomes very useful for the improvement of product design processes. This paper aims at proposing a framework of knowledge value analysis in the context of product design process. By theoretical analysis and case study, the paper illus...
More and more product development projects involve geographically distributed groups of developers. One major problem among the members of such groups is the long term lack of awareness of the activities in remote sites. In this paper we discuss the importance of awareness in distributed product development projects. We argue that generic services are needed in development environments in order...
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