Purpose The purpose of this study is to explore the changing buying behavior young Bangladeshi consumers in pandemic situation toward online orientation. major determinants technology acceptance model (TAM) and consumer value theory are used their impact on attitudes behavior. Design/methodology/approach In study, a has been conceptualized examine influence hedonic utilitarian motivational valu...

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance nurturing green consumers. The community now realizes purchasing behavior responsible preserve environment. In this new normal era, people also purchase products online. research uses TPB (Theory Planned Behavior) theory proposed by Ajzen. This study discusses how online sho...

The objective of the study is to identify and measure impact factors affecting online impulse buying behavior consumers in Vietnam, specifically those living Ho Chi Minh City, Vietnam. applies theory Stimulus–Organism–Response (S-O-R) as a foundation analyze customers city, research uses quantitative methods. Data was conducted through survey 404 impulsive customers. encrypted analyzed using Sm...

Generation Z has emerged as one of the most mystifying consumers they are tech-savvy, global, visual, social, technologically active, digitally connected and educated users technologies in marketplace. Gen is made up young people who born between 1997-2010. Our definition acronym Zhereby explains entire mindset zoomers. "Googling" before purchasing: tends to research products read reviews onlin...

With the rapidly development of e-commerce, online shopping becomes very popular among Chinese customers. In the past few years, online group-buying has experienced big rise and fall, thus, how to retain customers and improve customer loyalty should be considered by the practitioners. This study aims to explore potential factors which contribute to customer loyalty in the online group-buying co...

in recent years, many changes have been observed in buying culture of customers and developing chain stores in iran. moreover, need to be more competition in business environments made necessary the stablishment of chain stores, the creation of competitive advantage and long relations to the costumers. regular marketing is a response to stores requirement when establishing such a win-win long r...

In decision theory, an agent chooses from a set of alternatives. When buying online, alternatives are “represented” in one form of another. For instance, online search results are lists of items, wine menus are often lists of lists (grouped by type or country), and online shopping often involves browsing or filtering items which can be viewed as navigating a tree. An agent can make use of the s...

Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating ot...