In this very competitive era of globalization, marketing is likened to the heartbeat for continuity educational institutions engaged in services. Promotion one important activities that must be carried out by an institution maintain its survival order develop and achieve expected goals. The results study indicate that: First, initial design promotion model form advertising selection new high ac...

DrugCentral (http://drugcentral.org) is an open-access online drug compendium. DrugCentral integrates structure, bioactivity, regulatory, pharmacologic actions and indications for active pharmaceutical ingredients approved by FDA and other regulatory agencies. Monitoring of regulatory agencies for new drugs approvals ensures the resource is up-to-date. DrugCentral integrates content for active ...

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP), destination awareness (DA), tourist...

Publication Information Jané-Llopis,E., Barry, M.M., Hosman, C. & Patel, V. (2005). Mental health promotion works: A review. In E. Jané-Llopis, M.M. Barry, C. Hosman and V. Patel (Eds.). The Evidence of Mental Health Promotion Effectiveness: Strategies for Action. IUHPE Special Issue, Supplement 2, 2005, 9-25. Publisher SAGE Journals Online Link to publisher's version http://ped.sagepub.com/con...

This study seeks to address the mixed findings of prior studies regarding the effect of online brand community on customer value. Based on the regulatory focus theory, we hypothesize that participation in a brand community tend to increase both visit and purchase frequencies of customers with promotion-focus; on the contrary, the same would typically decrease visit and purchase frequencies of c...

BACKGROUND Online broadcasting substantially affects the production, distribution, and profit of TV series. In addition, online word-of-mouth significantly affects the diffusion of TV series. Because on-demand streaming rates are the most important factor that influences the earnings of online video suppliers, streaming statistics and forecasting trends are valuable. In this paper, we investiga...