The distinctive feature of social commerce is its focus on supporting the social aspect of an online shopping experience. Social commerce websites are designed to be online shopping communities, examples including Pinterest and Kaboodle in the US, and Mogujie, Meilishuo, and Taojianghu in China. Social commerce websites offer many unique features to facilitate online social interactions, such a...

Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping interface components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how interface components hinder or aid consumer perceptions of the on...

Previous research on online consumer behavior has mostly been confined to the perceived risk which is used to explain those barriers for purchasing online. However, perceived benefit is another important factor which influences consumers’ decision when shopping online. As a result, an integrated consumer online shopping decision-making model is developed which contains three elements—Consumer, ...

Shopping orientations are useful in the study of patronage behaviour including store loyalty, brand loyalty, in-home shopping, and out-shopping. This paper describes an empirical study that examined the relationship between shopping orientations, product types, and consumer intentions to use the Internet for shopping. Analyses of data collected from over 750 survey respondents reveal that home,...

A new efficient normal parameter reduction algorithm of soft set in decision making was proposed. However, up to the present, few documents have focused on real-life applications of this algorithm. Accordingly, we apply a New Efficient Normal Parameter Reduction algorithm into real-life datasets of online shopping, such as Blackberry Mobile Phone Dataset. Experimental results show that this alg...

Many e-tailers providing attended home delivery, especially e-grocers, offer narrow delivery time slots to ensure satisfactory customer service. The choice of delivery time slots has to balance marketing and operational considerations, which results in a complex planning problem. We study the problem of selecting the set of time slots to offer in each of the zip codes in a service region. The s...

Although cognitive declines occur as a natural product of the ageing process, the majority of online-forms do not cater specifically for the needs of older adult users. As a consequence, online-forms pose significant usability challenges to this target user group. The Delivering Inclusive Access to Disabled and Elderly Members of the community (DIADEM) project aims to develop a plug-in to a web...

This paper uses data from two online shopping platforms to investigate the economic implications of the Q&A system. This research problem becomes increasingly important as many websites start to adopt the Q&A system. Yet, its economic implications have not been discussed in the previous literature. We employ the difference-in-differences analysis to examine the effect of Q&A elements on product...

This study aims to identify cellular phone users’ shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing info...