Globalization has prompted a multicultural retheorization of both consumer and market (Fu et al., 2014; Riefler 2012; Kipnis 2019). In short, the Canadian consists international goods which are authentic, domestic purporting authenticity (e.g., orientalizing), multinational, fusion innovations that authentic-ish self-orientalizing; Hui, 2019; Li, 2020; Stephens, 2021). What results is fetishist...