As customers' needs have changed rapidly, market orientation has become a more primary focus of marketing literature. This study explores the strategies market-oriented suppliers use to accommodate customer needs. In addition, because buyer–seller relationships proceed through phases characterized by distinct behaviors, this study explores the relationship between market orientation and accommo...

In the literature there are several proposals to map entity-relationship schemas onto object-oriented schemas, but they only treat relationship sets na vely or restrict them to binary relationship sets. We follow a diierent approach in the treatment of relationship sets. Our goal is to let the designer specify relationships of any arity and then to employ semantic constraints to decompose relat...

Unlike the entity-relationship model, object-oriented systems lack a notion of “relating” objects to others: the only means to relate objects are object-valued attributes holding references. This article presents a relationship mechanism for an object-oriented database model that extends known relationship approaches with support for derived relationships, separation of connectivity and visibil...

The purpose of this study is to evaluate how proactiveness and risk-taking of entrepreneurial orientation appearing in SMEs and the level of performance-oriented and human-oriented dimension of national culture are related. Selective comparative research on eight hypotheses were established with data collected from 387 South Korea and Thailand SMEs to verify the level of relationship of two nat...