Integrated circuit packaging and their testing is well advanced because of the maturity of the IC industry, their wide applications, and availability of industrial inhstructure. [ 1,2] This is not true for MEMS with respect to packaging and testing. It is more difficult to adopt standardized MEMS device packaging for wide applications although MEMS use many similar technologies to IC packaging....

Tobacco industry marketing is a primary factor influencing cigarette smoking behavior and the cigarette pack has become an important marketing vehicle for tobacco companies. Standardized "plain" cigarette packaging is advocated as a public health policy to prevent and reduce morbidity and mortality caused by smoking by reducing youth smoking initiation and promoting cessation among smokers. Pla...

In considering the marketing of food products to children, the role of packaging warrants closer attention. The use of packaging as a marketing vehicle is evidently increasing. Marketing analysts suggest two reasons for this. First, many food choices are made at the point of sale, so ‘the package becomes a critical factor in [the] consumer decision-making process, because it communicates to con...

In semiconductor world, there is a new paradigm shift from chip-scaling to system-scaling to meet the ever-increasing electronic system demands in power saving, performance, and functionality (including memory bandwidth) increase, form factor improvement and cost reduction. This shift is also triggered by the growing concerns for industry to sustain Moore's Law. Innovations on wafer-...

The objective of this study was to investigate the adhesion of isolated spoilage bacteria to packaging materials used in the food industry. Microorganisms were isolated from commercial fruit-flavored mineral water in plastic bottles with flocks as a visual defect. The Gram-negative rods were identified using the molecular method through the amplification of a partial region of the 16S rRNA gene...

Thyme Essential oils (EO) with antimicrobial and antioxidant properties are widely used in pharmaceutical, cosmetic, and perfume industry. It is also used for flavoring and preservation of several foods. Nowadays, packaging research is receiving a considerable attention due to the development of eco-friendly materials made from natural polymers such as starch and chitosan. In this study Thymus ...

AIMS To use tobacco industry documents on cigarette pack shape, size and openings to identify industry findings on associations with brand imagery, product attributes, consumer perceptions and behaviour. METHODS Internal tobacco industry research and marketing documents obtained through court disclosure contained in the Legacy Tobacco Documents Library were searched using keywords related to ...

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In the recent years, we have witnessed a growing consumption of carbonated beverages like soft drinks and beer, marketed in attractive containers and packaging. Technology has certainly played its part in the increased consumption of carbonated beverages with the adventof glass bottles, cans, plastic bottles, high speed packaging lines and evolving packaging systems. Packaging carbonated produc...

identification of customer needs and interests is one of the business managers’ most important steps in responding to them. since most of the purchasing decisions of the customers are made at the point of purchasing and since food products packaging is one the first concepts the customers examine in facing those products, the identification of optimum packaging elements influencing the customer...