The intensive spread and the growth of sharing economy challenge platforms to attract retain consumers. Thus, a comprehensive understanding consumers’ perceived value marketing strategy oriented is becoming essential both from scientific practical point view. However, in literature, construct structure consumer factors that determine it are not sufficiently explored. To fill this gap, study aim...

Mobile commerce (MC) refers to e-commerce activities carried out using a mobile device such as a phone or PDA. With new technology, MC will be rapidly growing in the near future. At the present time, what factors making consumer accept MC and what MC applications are acceptable by consumers are two of hot issues both for MC providers and f or MC researchers. This study presents a proposed MC ac...

BACKGROUND/PURPOSE Technological developments have revolutionized both diagnosis and treatment in neonatal surgery. However, it has been increasingly recognized that financial resources might become insufficient to provide all the medical care that is technically feasible or that patients and families might desire. The purpose of this study is to apply the theory of health economics to neonatal...

This study examines the influence of perceived fairness on consumer intentions in business-to-consumer electronic commerce. Perceived fairness, a construct mainly examined in management and marketing literature, could play important roles in people’s decision-making process when they shop online. Prior information system online trust research shed little light on this important issue. Based on ...

This year we focused on identifying the imapct of tangible performance attributes; intangible image attributes and price on overall perception of value and intention-to-buy US branded apparel products. We developed a conceptual framework for understanding the impact of apparel attributes on consumers’ value perceptios and intentions-to-buy and examined the effectiveness of the developed model i...

Despite the importance of online product recommendations (OPR) in e-Commerce transactions, there is still very little understanding about how different recommendation sources affect consumers' beliefs and behavior, and whether these effects are additive, complementary or rivals for different types of products. This study investigates the differential effects of provider recommendations (PR) and...

Consumer researchers, as well as others, have overlooked the perceived vital energy dimension of consumer behavior. To deal with this issue, this article uses an introspective-praxis approach to explore as "thickly" as possible the pervasive role perceived vital energy plays in one consumer's everyday use of products, namely my own. In doing so, it introduces an energy-based model of product us...

Evidence exists that consumer’s needs for traditional media is an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues questionable whether consumer media needs would have the same significant impact on social media, since its nature is highly interactive and user controlled. Drawing upon the Uses and Gratific...

The study assessed the perceived effectiveness of agricultural extension methods used to disseminate improved technologies to rice farmers in kogi state, Nigeria. The specific objectives were to describe the socio – economic characteristics of the rice farmers, to assessed farmers level of contact with extension agents, perceived level of competence of extension agents to perform agricultural e...