Persuasive messages are more effective when they are custom-tailored to reflect the interests and concerns of the intended audience. Much of the message-framing literature has focused on the advantages of using either gain or loss frames, depending on the motivational orientation of the target group. In the current study, we extended this research to examine whether a persuasive appeal's effect...

Persuasive Technology (PT) is a growing area of research which investigates how interactive systems can encourage and support people to change their behavior. Over the past two decades, several persuasive technologies and behavior change support systems aimed at promoting change in different domains, including health, safety and security, environmental sustainability, energy conservation, marke...

Developing appropriate intervention strategies for cancer-related communications depends on understanding the basic mechanisms underlying persuasion. By examining the psychological processes through which attitudes change, cancer researchers can understand and predict further changes in behavior and maximize the chances of designing effective research and interventions. In the present article, ...

There is need to investigate the persuasiveness of various health behavior promoting strategies that are commonly employed in behavior change interventions design with respect to possible gender effect. Behavior change researchers have advocated the need to adapt persuasive approaches to various user characteristics. Gender has been identified to influence behavior in many domains. Therefore, t...

Based upon politeness theory and a cognitive rules perspective, it is argued that anticipated resistance to a persuasive message should effect compliance-seeking message behavior. Using controlled interviews to elicit persuasive messages, results indicate that persuaders used a greater number of strategies when confronting a positively predisposed target who refused to comply. Beyond an initial...

Unhealthy eating behavior is a major contributing factor to the onset of several diseases and health conditions (e.g., obesity, type 2 diabetes). It is therefore not surprising that health interventions aimed at modifying dietary behavior have been identified as the cornerstone treatment for many health conditions. Interventions that use persuasive technology can be effective for motivating hea...

Cialdini’s six principles of influence are commercially used but less common to encourage healthy behaviors. This study examines how these strategies relate the persuasive systems desi...

Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, we analyze the interdependencies between ex-ante asymmetries in co...