The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases consumers’ willingness to pay and thus pr...

This paper argues that the development of global advertising has significant implications for the public health of less developed countries. These implications can be seen in three areas. First, it is clear that advertising and marketing of lethal or health-compromising products like alcohol and tobacco not only can increase the level of death and disease, but can also produce serious indirect ...

OBJECTIVE The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students a...

1 Wireless Internet service shows great promise in allowing users to have nationwide , ubiquitous Internet access. Two varieties of service are forming. In one variety, a user is given free wireless access either as advertising or as a public service. In another, the user pays for wireless access from a commercial provider, must like a wired ISP. However, the very nature of wireless creates som...

I. DEVOLUTION OVER DEREGULATION, RETRENCHMENT OVER REFORM .....................................................................................308 II. THE RURAL AND HIGH-COST COMPONENT .............................318 A. Core Statutory Provisions and Other Sources of Law ..........318 B. "Local Usage" and Service Area Definition ...........................323 C. Service Quality Plans, "Wireline...

This paper uses an unusually rich sample of liquor brands in the U.S. over the period 1994 to 2004 to test substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and advertising expenditures since the mid-1990s, raising numerous public policy concerns. Moreover, the mix of advertising media used by liquor brands also changed s...

The article proposes a conceptual model for understanding key factors that shape satisfaction with the services offered by South African advertising agencies. In particular, the model draws together two distinct approaches: (1) service quality associated with service output and performance, and (2) relational exchanges between advertisers and advertising agencies. Insight and perspectives from ...

BACKGROUND Legislating restrictions on alcohol advertising is a cost-effective measure to reduce consumption of alcohol. Yet Australia relies upon industry self-regulation through voluntary codes of practice regarding the content, timing and placement of alcohol advertising. Ending industry self-regulation was recommended by the National Preventative Health Taskforce; a suggestion contested by ...

Last year Cabinet moved forward on its intention to ban alcohol advertising by approving “The Control of Marketing of Alcoholic Beverages Bill”. This bill, now subject to a regulatory impact assessment (RIA), aims to help reduce alcohol-related harm and protect public health through limiting the public’s exposure to alcohol marketing by limiting advertising of alcohol products to points of sale...