current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. this applied research falls into the category of descriptive / survey ones. all golestan brand customers in shiraz city are considered as statistical population. among the population, using non-probability sampling method, 384 individuals selected. vali...

This study tries to identify the determinants of user’s attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user’s intrinsic determinantsvalue, innovativeness, gender, Well-being and superordinate influence on the attitude toward mobile apps, (2) the relation between attitude and app purchase & repurchase intention, and the aff...

User modeling plays an important role in delivering customized web services to the users and improving their engagement. However, most user models in the literature do not explicitly consider the temporal behavior of users. More recently, continuous-time user modeling has gained considerable attention and many user behavior models have been proposed based on temporal point processes. However, t...

1Assistant Professor, Department of Physiotherapy, School of Rehabilitation, Tehran University of Medical Sciences, Tehran, Iran 2Professor, Department of Physiotherapy, School of Rehabilitation, Tehran University of Medical Sciences, Tehran, Iran 3MSc, Department of Sport Physiology, Tehran University of Medical Sciences, Tehran, Iran 4Assistant Professor, Department of Physiotherapy, School o...

Pediatric Department, Pediatric growth and development research center, Institute of Endocrinology and Metabolism, University of Medical Sciences, Tehran, Iran Department of pediatric infectious diseases , University of Medical Sciences. Tehran, Iran Department of Radiology University of Medical Sciences, Tehran, Iran Department of Pediatric, University of Medical Sciences, Tehran, Iran Departm...

1Radiation Medicine Department, Nuclear Engineering Faculty, Shahid Beheshti University, Tehran, Iran 2Radiation Medicine Department, Nuclear Engineering Faculty, Shahid Beheshti University, Tehran, Iran 3Radiotherapy Physics Department, Cancer Institute of Tehran, Tehran, Iran 4Medical Physics Department, Medical Faculty, Iran University of Medical Science, Tehran, Iran 5Radiation Medicine Dep...

Intentional browsing data is a new data component for improving Web usage mining that uses Web log files as the primary data source. Previously, the Web transaction mining algorithm was used in e-commerce applications to demonstrate how it could be enhanced by intentional browsing data on pages with item purchase and complemented by intentional browsing data on pages without item purchase. Alth...

Mobile shopping is increasing in prevalence and has become a necessary part of many people's daily lives. However, one main channel for mobile shopping, mobile shopping applications (apps), has not been thoroughly investigated. This study focused on mobile text advertising delivered from mobile shopping apps using the intention to purchase as the dependent variable for testing its marketing eff...

Intention theories, such as the Theory of Reasoned Action, the Theory of Planned Behavior, and the Technology Acceptance Model, have been widely adopted to explain information system usage in Management Information Systems discipline. Although these theories have received an enormous amount of attention from MIS researchers, they suffer from a lack of ability to explain alternative behaviors. T...