In recent years, there has been a florescence of cross-cultural research using ethnographic and qualitative data. This cutting-edge work confronts range significant methodological challenges, but not yet addressed how thematic analysis can be modified for use in ethnography. Thematic is widely used mixed-methods research, currently well-adapted to designs. We build on existing techniques discus...

This article presents Grounded Theory as an approach of data analysis in a qualitative study. Main principles Theory, stages development, and three phases analysis, such open coding, axial selective are discussed.