The application of data mining technique has been widely applied in different business areas such as health, education and finance for the purpose of data analysis and then to support and maximizes the organizations’ customer satisfaction in an effort to increase loyalty and retain customers’ business over their lifetimes . The researchers’ primary objective, in this paper is to classify custom...

In this paper we describe some results of the Alice project. Alice is an ontology based e-commerce project which aims to support online users in the task of shopping. Ontologies describing customers, products, typical shopping tasks and the external context form the basis for the Alice architecture. We also exploit two novel interface metaphors originally developed for navigating databases: the...

site, but it's expected that more than $18 billion worth of merchandise will be sold in the United States during 1999 via e-Business. By 2003, Forrester Research estimates that nearly $53 billion will be spent via e-business sites in the United States. [RIGG99] We have seen unprecedented growth in the stock price of Internet companies that is often not based on profit, but on future potential. ...