Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Many essential components of language charted by rhetoric, the ancient study of persuasion, remain understudied and underrepresented in current Natural Language systems. Our goal is to combine linguistic and rhetorical theories with discourse analysis and machine learning to develop formal models of computational rhetoric that may be usefully applied in real-world Computational Linguistics syst...

Thus, the content-determination and rhetorical planning functions are not integrated in AlethGen, but separated in two different sub-modules. On one hand, Ale thGen ' s Rhetorical planner produces surface rhetorical representation (not intermediate, as for example in RST [Mann & Thompson 88]). On the need for surface rhetorical representation, see [Coch & David 94]. On the other hand, Rhetorica...

Scholarly attention to Colossians in the recent past has included attention to the nature of the Colossian heresy,1 the hymn to Christ in Col. 1:15-20,2 and the literary style of Colossians generally.3 Although rhetorical studies of Colossians have appeared, comprehensive rhetorical studies which consider the letter’s invention, arrangement, and style have been few in number.4 The current artic...

The present study investigated disciplinary similarities and differences in the rhetorical structure of 120 preface sections drawn from three soft disciplines, namely applied linguistics, business administration, law, as well hard computer sciences, chemistry, biology. While overall results showed a five-move structure, some disciplines emphasized use particular moves. Announcing objectives Out...

We present an annotation effort that involves adding a new layer of annotation to an existing corpus. We are interested in how rhetorical relations are signalled in discourse, and thus begin with a corpus already annotated for rhetorical relations, to which we add signalling information. We show that a very large number of relations carry signals that can help identify them as such. The detaile...

RASTA (Rhetorical Structure Theory Analyzer), a discourse analysis component within the Microsoft English Grammar, efficiently computes representations of the structure of written discourse using information available in syntactic and logical form analyses. RASTA heuristically scores the rhetorical relations that it hypothesizes, using those scores to guide it in producing more plausible discou...

The present paper outlines a perspective on Milgram's obedience experiments informed by rhetorical psychology. This perspective is demonstrated through a qualitative analysis of audio recordings and transcripts from two of Milgram's experimental conditions: 'voice-feedback' and 'women as subjects'. Analysis draws attention to the way in which participants could draw the experimenter into a proc...

Persuasive negotiation occurs when autonomous agents exchange proposals that are backed up by rhetorical arguments (such as threats, rewards, or appeals). The role of such rhetorical arguments is to persuade the negotiation opponent to accept proposals more readily. To this end, this paper presents a rhetorical model of persuasion that defines the main types of rhetorical particles that are use...