The concept of construction supply chain (CSC) is defined firstly. Then the authors depict a typical construction supply chain model from the perspectives of partners involved in construction process, analyze the characteristics and attributes of CSC, and identify some problems in CSC. Based-on the definition and principles of supply chain management (SCM), the concept of construction supply ch...

The purpose of this research was to explain the relationship between the personality of brands with risk aversion and customer loyalty. This research was applied in terms of purpose, descriptive correlation one in terms of information gathering and based on structural equation modeling. The statistical population consisted of all customers with credible brands (5 famous and high-income brands s...

The mispricing of marketing performance indicators (such as brand equity, churn, and customer satisfaction) is an important element of arguments in favor of the financial value of marketing investments. Evidence for mispricing can be assessed by examining whether or not portfolios composed of firms that load highly on marketing performance indicators deliver excess returns. Unfortunately, extan...

Concerning the information asymmetry, subjectivity and other problems in the prediction of port customer credit risk level, a port customer credit risk evaluation system was designed, which provided the quantification base for port customer credit risk prediction. External-internal information fusion model was proposed for port customer credit risk prediction. Customers’ internal history inform...

The topic of buyer–supplier relationships has attracted much attention in the extant supply chain management literature, often from a buyer’s perspective. But recently, a number of studies have begun to take a dyadic perspective, acknowledging that both parties in a buyer–supplier relationship may possess divergent perspectives on many issues. Unlike existing dyadic-view studies that have exami...

Risk management is considered as a crucial activ ity in all types of software development processes. While risk management plans are proposed to control and mitigate the risks, they may face some risks too. According to the formal reports, the remarkable rate of failure in IT projects shows the relative unsuccessfulness in the risk management process. This indicates the necessity of improvement...

This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...

There has been a recent debate in the marketing literature concerning the possible mispricing of customer satisfaction. While earlier studies claim that portfolios with attractive out-of-sample properties can be formed by loading on stocks whose firms enjoy high customer satisfaction, later studies challenge this finding. A large part of the disagreement stems from the difficulty of how to actu...

Enterprise Integration (EI) is essential to organisations wishing to fulfill broader business objectives related to e-business, customer relationship management (CRM), supply chain management (SCM) and business-to-business (B2B) commerce. This paper describes and presents the results of a study into practices for managing technical risk on EI projects. In the study, 21 managers participated in ...