This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, prices, promotion intensity, and product demand for performance; and 4) the role of product d...

In Thailand, alcohol and baker’s yeast production are the large scale industry that employ pure yeast culture in the process. In the future, there is a potential to employ yeasts in other industries such as single cell protein production and production of novel products from the genetically engineered yeasts. Up to now, the local industry and academicians are attempting to develop new technolog...