The World Wide Web (WWW) is a fast growing network of information covering nearly every possible topic. With the input of a few keywords a search engine can return a list of relevant web pages by querying its index. However, it is quite common to witness irrelevant results being presented to the user. One way to improve the ordering of the search results is by incorporating user feedback in ran...

© 2005 Wiley Periodicals, Inc. • Published online 31 August 2005 in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/asi.20210 that automatically collect Web pages and create an index that can be searched by users (Chau & Chen, 2003b). As these general-purpose search engines do not restrict themselves to particular domains or specialties, they often try to collect as many Web pages...

With the development of the Web, an information “Big Bang” has taken place on the Internet. The continued rapid growth in information volume makes it increasingly difficult to find, organize, access and maintain the information required by users. Today, when we use a web search engine, the search engine can’t tell if the web page is actually relevant for our search. This research paper critical...

The HTML title tag information should identify and describe exactly what a web page contains. This paper analyzes the Title element and raises a significant question: "Why is the title tag important?" Search engines base search results and page rankings on certain criteria. Among the most important criteria is the presence of the search keywords in the title tag. This research concentrates on e...

In recent years, the quantity of multimedia contents on WWW has been increasing with improvement in the speed of transmission speed, and the spread of digital cameras. Since the contents are distributed on a lot of websites and expressed by various media, it is important to construct a function which searches the contents effectively. Conventional meta search engines retrieve the results from s...

Modern search engine result pages are becoming more and more heterogeneous. This is mostly achieved by adding a special vertical results on top of traditional “general web” results. These results usually come from special sources (verticals) and the choice of verticals is different for different queries. Vertical orientation is an important value that quantifies the user’s need of having result...

Most major Web search engines typically present sponsored and non-sponsored results in separate listing on the search engine results page. In this research, we investigate the effect of integrating both sponsored and non-sponsored results into a single listing. The premise underlying this research is that searchers are primarily interested in relevant results to their queries. Given the reporte...

We propose new visualization techniques for the user behaviors when using search engine results pages. Our visualization method provides an overview of a user’s actual visual behavior using the logs for eye-movement data and browser link-clicking. We also report on the eye-movement data collected from user experiments.

The purpose of the work is to design an efficient methodology for evaluating the performance of public available WWW search engines. The first goal of this procedure is to develop a model representing WWW engines. This objective can only be accomplished by carefully studying the features of each search engine that is examined. This paper presents the methodology developed for evaluating the WWW...

The result listing from search engines includes a link and a snippet from the web page for each result item. The snippet in the result listing plays a vital role in assisting the user to click on it. This paper proposes a novel approach to construct the snippets based on a semantic evaluation of the segments in the page. The target segment(s) is/are identified by applying a model to evaluate se...