The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers’ online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or ind...

It is generally recognized that online shopping has both utilitarian as well as hedonic components. The primary focus of this investigation is to examine task framing (either utilitarian or hedonic) and length of viewing time (unlimited or 5 s) as conditions that influence user website perceptions and viewing behavior. Whether a task is framed as either hedonic or utilitarian received limited s...

the aim of the present study was to investigate coaches and young athletes' self-efficacy andyoung athletes' enjoyment from physical activity. the study examined the effect of self-efficacy on enjoyment from physical activity in young athletes using structural equation model (sem) and lisrel software. results showed thatcoaches' self-efficacyhad no significant effects onstudents&...

although many scholars had proposed lots research results about online shopping, they are quite vague and hard for enterprisers to practice it. hence, this research observes the online store policies, services, functions, and activities among 17 online shopping platforms in taiwan, china, and hong kong. and, this research (1) finds online stores assessment items by literature review; (2) establ...

This study aims to examine the intentions of consumers use digital currency for shopping. For this aim, data were collected from 230 people using online survey method. Statistical analyzes performed analysis hypotheses. According one-sample t-test result; has a significant positive effect on consumers' intention independent samples results; there is difference in between genders. Male are more ...

Nowadays Bangladesh is called a “DIGITAL BANGLADESH”. The propensity of online shopping and businesses increasing these days. digital environment spreads out not only in the country but also Rangpur City. Over last few years, has improved number people who have access to web increased. A positive attitude towards selling being observed Bangladesh. young generation much more involved space marke...

There are several elements that have a direct impact on the level of enjoyment consumers derive from online shopping. Consequently, purpose present study was to investigate personal experiences Shopee users and influence their degree satisfaction. The result this is expectantly allow strengthen business policy practices how they can provide better service customer. A total 162 customers who met...

considering rapid growth and migration, higher accumulation of communities along with the high number of shopping trips in mega cities such as tehran brings environmental consequences like excessive amounts of energy use, air pollution and massive urban congestions in all urban trips ending to shopping areas. the present study has been performed in tehran, capital of iran in 2009-2010. with the...

Purpose To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value physical fashion retail, defines the most effective form (e.g. app vs magic mirror) and assesses AR’s impact on consumer behaviour. Design/methodology/approach This study comprises two phases. Phase one conducted three co-design workshops with 15 participants (aged 18–34) evaluate current shopp...

Foreign language enjoyment and speaking anxiety in the classroom are two potential emotion-inducing factors for foreign language learning. This sequential mixed methods study investigated whether and to what extent Iranian EFL students experienced foreign language enjoyment and public speaking anxiety in their English classrooms, and how they characterize the sources of the enjoyment and speaki...