the purpose of this paper is to analyze the simultaneous effect of corporate culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. to this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. the samples were selected based on a stratified sampling of commodity and specialty indust...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

A new age of industrial robotics is here which includes safety rated human friendly robots. These types of robots are more suitable in high volume and small scale industries. The operations in these areas can be fully automated. There are other industries which have specialty for low volume and high variability. High variety means there are less chances of fully automation as one product will b...