Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this research further investigates gender differences in consumer Web-based purchase decisions. Specifically, gender differences in the effects of interactivity, vividness, diagnosticity, and perceived risk on subsequent consumer attitude and online purchase intentions are investigated and explained. A...

Purpose Given the growing importance and demand for online food purchases, this study explores new advancements in information communication technologies (ICTs) by examining key features of social commerce, trust product’s attributes e-commerce environment. The aim is to investigate possible ICTs-related entrepreneurial opportunities beverage (F&B) industry. Design/methodology/approach uses...

The emerging industry of mobile commerce (M-commerce), while being a complex and with uncertain environment is influencing businesses and consumers engagement at both national and international levels. The objectives of this research are to: (1) investigate the degree to which various trust and information security factors influence consumer to engage in mobile commerce, and (2) identify key dr...

Dissatisfaction is one of the factors that drive customers’ decisions to reduce repurchase intention. Repurchase is crucial to the success of online stores. The present study attempts to examine what coping behavior will be triggered by negative emotion in e-commerce and examines the potential influence of coping behavior on customer repurchase decisions in e-commerce. A research model that ref...

This study attempts to analyze e-commerce adoption, proposing a global model that integrates the most relevant approaches in the literature. Gatignon and Robertson’s Adoption Model is taken as a reference framework because of its overall nature and its agreement with the main theories used to explain e-commerce acceptance. Thus, the model proposed to explain e-commerce adoption by consumers inc...

Interface design and the selection of appropriate tasks for small-screen mobile applications are issues critical for mobile commerce. Our earlier research has identified five major task factors that may influence user intention to use handheld devices for wireless applications. These factors are: perceived ease of use, perceived usefulness, perceived playfulness, perceived task complexity, and ...

With the rapid development of B2C e-commerce model and continuous rise fan economy, KOL (Key opinion leader), key leader in social media platform "social content + e-commerce" new era, has become first factor affecting consumers' willingness to buy. This paper takes Little Red Book as research sample, through method questionnaire survey, specifically analyzes its marketing mode, advantages pros...

Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce (SC) might help ameliorate this situation. Social commerce is a new evolution of e-commerce that combines the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces the social a...