Prior research in technology use by individuals has predominantly focused on social influence as perceived by the individual. We take an alternative perspective and drawing from literature on normative influence and social networks, we develop cross-level hypotheses related to the effects of team level social influence on extensiveness of individual technology use. We test the research hypothes...

Social media has become a major channel for firms’ marketing communications. Yet studies on the impact of social media marketing (SMM) have been limited to a few large firms. Motivated by the lack of understanding of the effectiveness of SMM for small and medium-sized enterprises (SMEs), this study investigates the impact of online SMEs’ SMM messages on their sales performance through customer ...

background: during recent years the rapid increase in the senior population, their disabilities, reduced independence, and increased dependence have drawn more attention toward issues related to social support in this group. social support impacts different dimensions of health of the senior population.  meanwhile, one of the important aspects of health which is less considered in this group is...

Who has the greatest impact/influence on social networks in China? Xu Xiaoming or Yao Chen? With the rapid growth of the social networks, it’s becoming more and more necessary to measure the impact of individuals in this field. Every social network has its ranking displaying who is the most popular person at the moment. However, this measurement is incomplete and onedimensional. This paper appl...

Microblogging, as a typical representative of social networking applications, its advantages in interpersonal communication and information dissemination are very obvious. At present, micro-blog has become an important enterprise information dissemination channels and customer management tools. In this paper, based on the construction of enterprise microblogging knowledge network, combined with...

Through two experiments, this study examined the impact of user-generated content (UGC) and online page popularity (e.g., number of ‘‘likes’’) of a pro-breastfeeding community Facebook page on female college students’ breastfeeding-related attitudes and behaviors. Experiment 1 focused on effects of message style (testimonial versus informational) and online page popularity (high versus low), wh...

The rise of social media technology has led to new customer relationship management tools that engage customers more easily and directly (social customer relationship management, SCRM). However, the usefulness of SCRM is contingent upon a successful adoption by an organization. Various technology adoption theoretical frameworks have been proposed for social media technologies generally, and for...

Studies of the quality of online social relationships are divided in their conclusions regarding the strength of social ties. Early conceptualizations described the weakness of electronic media in supporting social ties. By contrast, others have emphasized the compensating character of the Internet for specific social groups. This study investigated differences between adolescents who created o...

The telecommunication industry has evolved into a highly competitive market, which requires companies to put an effective customer relation approach in place. In order to increase customer relationship management, social network analysis (SNA) can be used to increase the knowledge related to the customers’ influence. SNA can improve relevant information that helps to increase the customer exper...

Enterprises are increasingly using social media forums to engage with their customer onlinea phenomenon known as Social Customer Relation Management (Social CRM). In this context, it is important for an enterprise to identify “influential authors” and engage with them on a priority basis. We present a study towards finding influential authors on Twitter forums where an implicit network based on...